Empower your participants to connect with IBCLCs on nights and weekends, right from their smartphone
On average, calls are answered in less than 30 seconds
Live support is available 24/7
Speak with a provider in both English and Spanish
Pacify promotes breastfeeding and keeps participants connected to WIC
Moms breastfeed longer with Pacify
In 9 months, the Mississippi WIC program saw greater than 10% increases in breastfeeding rates at 3 and 6 months
45% of calls will directly extend breastfeeding
50-70% of Pacify calls occur outside of normal WIC hours
WIC families love Pacify!
Peer counselors and WIC staff can use Pacify too
Pacify gives peer counselors the ability to instantly consult with an IBCLC when they encounter issues outside their scope of practice.
Staff naturally create relationships with Pacify providers, and Pacify providers regularly refer participants back to WIC.
“As a WIC Peer Counselor and CLC, I use Pacify as backup for questions I may have. How wonderful it is to be able to discuss a case with an IBCLC on the spot. I also use Pacify with the mother present so we all may talk and give further support and confirmation to the client.”
Breastfeeding Peer Counselor, Local Mississippi WIC Agency